While freelancing at JWT London, myself and the lovely Sue Modral were challenged to come up with a new platform for Nespresso – one that showed off their wide-reaching knowledge of coffees from rare origins. We came up with Explorations. To support this new collection of luxury coffees, I then went off to Laos for ten days to shoot the first film in the series.
Tech21 are a company that make protective cases for smartphones. I worked with CD Phil Mountjoy to create an online and OOH campaign that brought to life the thoughts that go through your head when you drop your phone. Some of the language was pretty risky, but the client was thankfully brave enough to go with it.
I helped develop a campaign that saw Lynx tackle the bigger issues affecting their customers. We partnered up with The Campaign Against Living Miserably (CALM) to raise awareness of male suicide. By putting the issue alongside other topics being discussed online and in the media, and with support from celebs like Pro Green and Stephen Fry, the #BiggerIssues campaign reached over 23 million people, and has gone on to win a Drum Marketing Award, a Webby (Honoree), a Brand Republic Digital Award, a Creative Pool Annual Award and a Business Charity Award.
Nice little DR-TV spot I did for production company Kream earlier this year, with the help of awesome producer-director combo of Sam Breen and Ed Rosie. Simple idea, nice execution, and a good V/O too.
Ad for BBC Music Awards, a celebration of the best music moments from throughout the year. We thought it’d be cool if one of the hosts of the Awards (Fearne Cotton) was thrown back into the moments themselves. This ad never actually aired because someone at the BBC thought it was racist. I’ll let you decide.